Based in Saskatoon, Saskatchewan, The Immigration Depot approached BluBrown to design their new website. We were excited to work with them to develop a visually exciting ‘Canadiana-type’ look and feel. With their corporate identity designed using the maple leaf in a bright red colour scheme, we based the entire look around that. The imagery is inviting and frames the content expertly to optimize readability to potential new Canadians. We used a variety of photographs to evoke inclusivity regarding age, gender and background and we are proud of the results. The main purpose of the site was to create a strong tool for clients and potential clients to contact The Immigration Depot easily and set up a pre-paid meeting. This created much more efficiency for their business and enabled them to assist more viewers in a timely manner. The expertise The Immigration Depot offers is weaved throughout the site so content ‘speaks to’ an Employer, Individual or Job Seeker, so info can be accessed quickly and easily. BluBrown believes in strong site architecture; compelling imagery to assist with wayfinding; and framing content and calls to action to create an optimized user experience.