McPherson Management
NOTE In Production, Permission from Client to Highlight Here:
We worked with McPherson Management to redesign their corporate website. In conjunction with that initiative, we were also commissioned to update their corporate logo and business proposal. McPherson Management wanted all the components to be unified and cohesive—something BluBrown advocates. We believe in ‘Wrapping it up in a Bow’ so the brand is strong and each piece compliments and supports the others. The proposal mock-up here shows the use of graphics and infographics to visually highlight the content in a colorful, orderly manner. While the information is critical, our goal was to make the proposal even more riveting to read and retain. The logo update involved respecting the current corporate colour palette but updating the fonts and layout to a more contemporary look. McPherson Management has proudly been serving the industry for over 40 years—but they also wanted to evoke a modern, innovative and polished going forward into the future.